Easy Peel Shrimp continues to be America’s favorite seafood. Pacific White Shrimp are one of the most widely-cultivated shrimp in the world. They are popular because of their firm, sweet and mild flavor. The raw meat is creamy white in color and turns pale pink when cooked. Coleson’s Catch® Raw Head-off, Shell-on Shrimp is called Easy Peel because the shell has been nicked toward the tail so it is easily removed. Easy Peel offers you the convenience and flavor advantage of shrimp in the shell. Cook and/or serve in the shell or peeled – it’s up to you!